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Maybank shortlists creative agencies

Maybank has shortlisted four agencies for its creative account.

The agencies are Rapp, Ogilvy & Mather, Grey and Leo Burnett.

Around five agencies pitched initially.

Sources told A+M, the winning agency will be tasked with the regional corporate brand mandate. The markets it covers include Malaysia, Singapore, Indonesia and the Philippines.

The banking giant has called for a pitch after the contract with its incumbent agency FiveSixSeven (formerly known as Refuel Network), comes to a close.

A+M understands that the pitch will be held on 7-8 October and the results will be released in December.

Maybank completed its regional media pitch earlier this year and retained Zenith as its agency.

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